Case Study

‘Track my train’: providing customised real-time journey updates

Easy to use for all
Relevant RTS critical priority(ies): Easy to use for all

Avanti West Coast has partnered with transport infotainment specialist GoMedia to launch a passenger information service that delivers customised real-time journey updates. The onboard service called Track My Train, enables customers to follow the progress of the train they’re travelling on in real-time, using their own personal device.

Accessed exclusively through Avanti West Coast’s Wi-Fi homepage at the tap of a screen, Track My Train brings together live updates of a train’s journey and onward connections, tailoring it to each customer’s journey.

The onboard service uses live data from industry systems to show exactly where a train is, estimated arrival times along the route, any disruptions, and departure details for other rail services – all in one place. Customers can check the status of their journey without having to switch between screens or filter information.

To stay up-to-date onboard customers simply connect their device to the Wi-Fi and select the Track My Train icon. The tool auto-populates information relating specifically to the customer’s journey, helping to make the end-to-end experience more seamless.

Providing passengers with real-time information about their individual route, including connections and stations, creates a truly personalised experience, giving users control over their entire journey, door-to-door. This level of control has been particularly valuable for passengers travelling during the pandemic.

 

September 2021

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